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Apollo
Best Strategic Insight
20 April 2017
Target Audience
DELA Journey Map
Touchpoint 01 & 04
Touchpoint 05 & 06
Touchpoint 02, 03 & 07
Touchpoint 08
Touchpoint 09
Touchpoint 10
APOLLO: CONCEPTUAL
MALL @ORCHARD

Creative directors from FITCH Singapore came to lead three weeks of ideation workshops with us at LASALLE to uncover various issues and potentially radical solutions for the diminishing local crowds at Orchard Road.

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The resultant Apollo integrated mall-library was a product of FITCH's DELA consumer journey map that broke down specific pain points of target audiences and systematically turn them into opportunities and touch point ideas that follow or defy conventions.

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The 23-page proposal was awarded "The Bold Minds" for Best Strategic Insight on 20 April 2017 by CEO Andrew Crombie, Design Director Kristian Jones, and Associate Design Director Gene Wong.

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LASALLE BADC Level 2 Semester 2
Graphics by Ng Peiling and Vanessa Yeo, layouts and typesetting by Edelweiss Wun and Yolande Leong.

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